We would like to know your just cause comment on your commitments today for tomorrow. We would like your actions to follow your words. We would like me to understand and feel your voice. We no longer appreciate this distance that your editors and marketers have put between you, between you and us. We no longer want you to take refuge behind words created by others asked in yourself, you do not recognize yourself. “We don’t want you to speak your sanitized words anymore. Obviously for the communication to have an impact, it is better that it rings true and even that it resonates in the guts of the receiver: I’ve talked about this many times before, like in this episode about company spokespersons: According to PR Daily, 93% consumers they disagree in favor of a purchase if they agree with it The feeling of a CEO pressured by the subjects of social pressure. The market waits for bosses, orders lies, politicians experiment with a soul Seems like I felt you bought it it is by taking his voice that the path opens. I felt by his words that he recognized himself in himself, in his story, maybe even knew him, he was inspired, inspiring. Imagine my amazement when I then learned that it was the mayor of the town who was welcoming us.Īfter the sanitized and fleeting words, he lit up the stage and the room with his presence, his passion and yet it was not he who was going to give the conference. Perhaps she discovered his words prepared for her on this occasion.
I was surprised by how disembodied and vindictive his words were. I watched this woman come on stage, sit behind her microphone and read her welcome speech and encouragement to the local economy. It was in June 2022, during an evening dedicated to the economic promotion of the region. Examples of elusive or inspiring speeches, a real case. Receive new episodes directly from your mailbox in your subscription to our newsletter. It seems that today there is more than that that impacts.
Then, I offer you an approach to learn how to express yourself with all your heart, from your gut. Then, I talk to you about the market and its expectations. Real examples as very sad as they are exciting. In this podcast episode, I share with you my resentment as observant politicians and managers speaking on stage.
He doesn’t want your sanitized, slippery words anymore. In recent years, your market has changed.Īnd he expects much more from you, from you, chief. You, a leader in search of inspiration, you have changed. In this podcast, I encourage you to express yourself and I guide you to do so. From then on, he expresses himself with implication and emotions. An inspiring leader keeps his word on the subjects that are important to him, on his commitments and those of his company.